A day in the life of a podcast producer
Every morning, most people wake up to the radio or have the radio playing in the car on the way to work or school. But now it seems podcasting is changing not only what we listen to, but when we listen to it.
Because a podcast can be downloaded onto your phone or computer you can listen to it whenever you want. Like streaming services, you can choose the kind of show you want to enjoy and when you want to enjoy it. And that’s all a podcast is - a show you listen to rather than watch.
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Podcasts are on the rise. 83% of Australians are aware of podcasting, with podcast consumers listening to an average of 6 podcasts a week.
Kate Montague, co-founder of Sydney-based podcast festival and production studio AUDIOCRAFT, says ‘Podcasts are something quite intimate. I think that in the noise of the media market, people really want that. They are looking for that kind of personal and intimate direct connection with the stories that they’re listening to.’
‘There are audio-specific skills that podcasters understand really well, and I think as the industry grows there’ll be more and more exciting jobs coming up,’ Montague said. ‘If you were an independent podcaster you could potentially go out and get a job in audio and get paid to do that and then have your independent podcast as your side-hustle.’
And this is exactly what Jessica Hamilton has done.
Whether it's recording audio in a chocolate factory, writing scripts, or scheduling talent, working as a podcast producer is anything but mundane. Carving out a career as a podcast producer wasn’t a deliberate move for Jessica Hamilton, who fell into the position through her experience working with local radio stations.
‘I’ve been mostly working with organisations and brands to produce one-off or short series podcasts,’ Hamilton said. ‘Sometimes I’ll come on board to pull the different pieces together when the idea has already been formed, the talent has been chosen and everything’s pretty much ready to go.’
At other times she said the job can involve everything from casting talent, scheduling, interviews and studio records, to writing and editing scripts. But one of the integral skills necessary for any job is organisation, because of the multi-tasking required.
‘I sort my days into blocks to work on one job at a time, whether that’s scripting, editing or putting together studio schedules,’ Hamilton said. ‘I live regionally so work remotely, which means if I need to be interviewing in studio or in the field I’ll organise it so that everyone is together for solid consecutive days in the city, which is always a load of fun.
For those looking to get into the industry, Hamilton says kindness and determination are two of the best ways. 'Spend your time working on things you find fun or interesting, whether through your work or on the side. You might not see how it makes sense here and now but if you do it well then everything will come together in time – and at the very least, you’ll have a fun and interesting time getting there!'